Market your business effectively with Twitter

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

How to improve your online presence

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

Considerations for server replacement

If you’re thinking about replacing a server for your small business, then that probably means your company is experiencing success and is starting to grow. That’s great news. But is it really time to invest in a new one? Or does waiting too long risk slowing your business down? Either way, it’s important to consider […]

The lowdown on cloud security

If you’re thinking of transitioning your business to the cloud, consider the security of the platform. While providers would like us to believe that the friendly, fluffy cloud image used to market the service means it is automatically secure, the reality is far different. Just ask one of the nearly seven million Dropbox users who […]

Ways IoT will change the business world

The Internet of Things (IoT) is a network of vehicles, appliances, and devices embedded with actuators, connectivity, software, electronics, and sensors that allow users to connect and swap data. The business world is steadily changing with the implementation of IoT in the following methods. Improved logistics With IoT sensors, supply chain management and order fulfillment […]

Perks of using dual monitors

Many employees are uncomfortable using two monitors at their desk, so it’s no surprise that dual monitor setups aren’t as popular as single monitor setups. But working with two screens provides ways for employees to work more productively. Here’s a look at some of the main reasons why your employees’ desktops should be upgraded to […]

Endure tech disasters with external support

Three decades ago, the notion of hiring specialists in information technology was virtually unheard of. Nowadays, the majority of businesses are digitally operated, which means technology specialists are a must, especially given the huge increase in different types of security breaches. Determine how external support can back you up in times of technical distress. Access […]

Facebook makes space for more relevant posts

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends […]